Creatives: Faye Wessely & Neil Pavitt.
Designers: Hywel Williams, Andy Haskins, David Storr
Creative Director: Julian Dyer
This was nominated for a Promax award. Inspiration came from Terry Gilliam's animations in Monty Python, leading to a green screen shoot with polystyrene fruit (and a lot of work from our graphics department!) The idea also worked online, with banner and skyscraper ads.