This is one of the versions of the off-air campaign that ran on Playwire. There were also videos for Facebook, Instagram, Twitter, on-air promos and channel bumpers.
The film franchise ended with the tagline, "It ends here", so to launch the prequel series, our concept was, "It starts here". We also incorporated the A from the 5USA logo to put the channel's stamp onto the launch of this series.
The launch exceeded predicted figures by 100K.
Creative: Faye Wessely
Senior Creative: Waiel Al-Nour
Creative Director: Joe Lee
Head of Design: Dorian Thomas
Designer: Jan Meyer
Sound Design: James Taylor